| Today's Top Stories | | #1 | Antony Young Named President of the Water Cooler Group
| | | Former CEO of Mindshare North America, who was recently replaced by Colin Kinsella, joins an agency holding company where he will oversee media agency Media Storm, creative agency Maude, social agency Hip Genius and interactive TV unit Bolt. He will work with Craig Woerz, cofounder of both Media Storm and WCG. Clients include Food Network, Fox Sports 1, FX, MLB Network, Major League Soccer, Open Road Films, TV One and WE tv.
Why This Matters: Woerz told The New York Times, which first reported the story that Young "shared our entrepreneurial mind-set and had a big agency background but is not set in the big-agency way." Young said, "There are clients—and frankly, agency people—who are looking for something different, an alternative."
Three Takes: NYT, Ad Age and MediaPost
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| | #2 | UM Wins Hershey's Global Media Planning and Buying Duties
| | | The chocolate maker has concluded an eight-month review by selecting Interpublic's UM to handle its global media, which according to Nielsen totals about $450 million in ad spending annually. UM replaces incumbent Omnicom's OMD, which participated in the review along with Publicis Groupe's Zenith. OMD had held the account since 2002.
Why This Matters: For OMD it's a major account loss, however the agency has won or retained other large accounts over the past few years including Walgreens, Experian, Warner Bros. and Toys R Us. The shift comes as the company is in the midst of a 20% increase in ad spending.
Two Takes: Ad Age and Adweek
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| | #3 | Consumers Trade Location Data for In-Store Retail Discounts Via Mobile App
| | | Retailers such as Kenneth Cole and Timberland are using a new mobile app, Swirl, which can target those with an interest in a store's merchandise. Ad Age reports that a Kenneth Cole store in New York recently offered a 20% discount on full-price items to shoppers who downloaded the app and allowed it to track their location inside the stores. The app tracks how long people spend in various sections of the stores and then offer discounts based on that data.
Why This Matters: In the small number of tests, the app seems to be a great marketing tool. According to a Timberland exec, two stores, one in Boston and one in New York, offered 20% discounts to app users, 72% checked out the offers and 35% redeemed them.
A Take: Ad Age
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| #4 Digital Publishers Offer Perceptions Of Programmatic Advertising (Digiday)
#5 Adobe's Online Ad Involvement Does Not Include Selling Ads (Adweek)
#6 Conversion Rate More Useful To Online Marketers Than Cost Per Conversion (eMarketer)
#7 McDonald's Canada Seeking Animated Film Ideas From Consumers (Digiday)
#8 Wrigley And Mondelez Plot Path to Revitalizing Gum Sales (Ad Age)
#9 B2B Advertisers Say Social Media Marketing Is A Must (eMarketer)
#10 Why Yahoo May Not Have Overtaken Google In Web Traffic (Ad Age) |
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Percentage of marketing executives for small - and medium - size businesses worldwide that say social media exposure leads to more sales, according to a survey by Social Media Examiner.
– Reported by eMarketer
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| | MBPT Spotlight | CBS Sports Network Continues to Evolve in Crowded TV Sports Marketplace
By Barry Janoff, executive editor, NYSportsJournalism.com
The competition for the eyeballs (and dollars) of sports viewers increased this month with the arrival of new networks Fox Sports 1 and Fox Sports 2. ESPN undertook plans to retain its self-professed role as the "Worldwide Leader in Sports," and NBC and CBS also acted to boost their respective rosters of programs and personalities. Like rivals on any playing field, the competition just got that much more intense.
Sean McManus is chairman for CBS Sports, overseeing all sports properties across CBS operations, including the CBS broadcast network, CBS Radio, CBS Sports Network and CBSSports.com. He also is the executive producer for The NFL on CBS. Here, he speaks about sports media, fans, the NFL, the U.S. Open and the quest for ratings and marketing support.
You are unveiling That Other Pregame Show on CBS Sports Network, so you must know a little something about how much fans want to consume and viewers want to watch when it comes to the NFL.
The most exciting programming on TV is the NFL. Last year we launched NFL Monday QB and it has been very successful. The hosts — Phil Simms, Rich Gannon and Steve Beuerlein [all former NFL quarterbacks] — worked well together and connected with the audience. We got a lot of word-of-mouth about the show. Last year, we also renovated and upgraded the CBS Sports Network studios [after moving from New York's Chelsea Piers to the CBS Broadcast Center] and moved in other shows such as Inside College Football. So after [the in-studio] NFL Monday QB, the next logical step was to do a studio pregame show on Sundays.
How important was the success of NFL Monday QB to the launch of That Other Pregame Show?
If we didn't have success with the NFL Monday QB show, we would have been a bit hesitant to move ahead with another pregame show. But NFL Monday QB worked well. It found its own niche. It was different from anything that anyone was doing on any of the networks. So it made sense to expand on it.
How does McManus see CBS Sports Network fitting into the current competitive landscape? And how does the addition of Fox Sports 1 shift the game?
For more, click HERE
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| | Fates & Fortunes | • MIKE DEVLIN, president and general manger of Belo flagship TV station WFAA Dallas, will succeed Dave Boylan as the board chairman of the ABC affiliates group. Devlin moves up from affiliates group board VP. Boylan is also stepping down as general manager of WPLG Miami to take another position that has not been announced. He has been in local television for 35 years, including 27 as a general manager, with the past 10 at WPLG.
• AMY WINTER is stepping down as general manager of TLC, but will continue at the cable network as executive VP of brand marketing, similar to a position she held prior to being named GM in 2011. According to an initial report in Deadline, Winter decided to step down from the GM post after plans to relocate her family from Atlanta to Discovery Communications' Silver Springs, Md., headquarters did not work out. The network did not say who would replace her as GM.
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| | What They're Watching | BROADCAST RATINGS
NBC Tackles Competition With Preseason Football
The exhibition NFL game between the Minnesota Vikings and San Francisco 49ers carried NBC to the Sunday win. NBC will issue final numbers later on Monday. CBS came in second (and first among total viewers). Both Big Brother and Unforgettable rose. ABC was in third with the special Family Dance Off failing to impress. Secret Millionaire fell. Fox aired repeats.
For more, click HERE
CABLE RATINGS
'Pawn Stars' Wins Thursday Night
Pawn Stars was Thursday's top cable original with a 1.6 adults 18-49 rating, up from last week's 1.2 adults 18-49 rating. Preseason NFL football came in second with a 1.5 adults 18-49 rating.
For more, click HERE
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| Overnight Ratings: Sunday, August 25
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| NFL PRESEASON FOOTBALL
| 2.3
| 7.3
| CBS
| BIG BROTHER
| 2.3
| 7.1
| FOX
| THE SIMPSONS (R) (8:00)
BOB'S BURGERS (R) (8:30)
| 1.3
1.0
| 3.1
2.4
| ABC
| FAMILY DANCE OFF
| 0.7
| 3.5
| UNIVISION
| PARODIANDO 2
| 0.7
| 1.9
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL PRESEASON FOOTBALL
| 2.1
| 6.7
| FOX
| FAMILY GUY (R) (9:00)
FAMILY GUY (R) (9:30)
| 1.2
1.3
| 2.8
2.9
| CBS
| UNFORGETTABLE
| 1.2
| 6.7
| ABC
| SECRET MILLIONAIRE
| 0.9
| 4.0
| UNIVISION
| PARODIANDO 2
| 0.8
| 2.5
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL PRESEASON FOOTBALL
| 2.0
| 5.8
| CBS
| CASTLE (R)
| 0.8
| 4.4
| ABC
| THE MENTALIST (R)
| 0.6
| 3.2
| UNIVISION
| SAL Y PIMIENTA
| 0.6
| 1.9
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Longmire' is Long on Viewers—Is Its Renewal a Long Shot?
It is rare when a network's most-watched primetime scripted series ends its season without a renewal announcement but such is the case for A&E crime drama Longmire. The second season finale airs on Monday at 10 p.m. with no word yet from the A&E brass on the series' status beyond this season. Longmire has just shy of 4 million viewers this season with a 0.8 18-49 rating, after premiering with 4.3 million viewers. Last week it drew 4.1 million. The upshot: Unless it's a dispute of money, it's hard to figure why A&E has not yet renewed this mass audience cable drama. Many of its viewers have participated in a letter-writing campaign on behalf of the show. A network not renewing its most watched series would be baffling.
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| • 'American Ninja Warrior' Hangs Tough
NBC's Monday night at 8 summer physical competition reality series, now in its fifth season, is having another decent summer, averaging 5.1 million viewers and a 1.5 18-49 rating. That's down a bit from last summer's 5.3 million and 1.9 demo rating, but still good numbers for the summer. The series is hosted by Matt Iseman with cohosts Akbar Gbaha-Biamila, a former NFL player and now an NBC Sports college football analyst, and Jenn Brown, who just signed on to host the NFL Network's Total Access show. The competitors include mostly former pro athletes, Olympians and personal trainers. The winner of this summer's competition wins $500,000. The upshot: This series is perfect warm weather fare for a broadcast network, which seems to draw about the same number of viewers each summer and skews younger than most of the broadcast network's summer programming. Since ABC's The Bachelorette completed its summer season, American Ninja Warrior has been winning the time period in both viewers and in the 18-49 demo.
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| • 'Basketball Wives' Courts More Drama
This 8 p.m. Monday Vh1 reality series, which just returned last week for its fifth season should more aptly be titled Basketball's Ex-Wives or Basketball Girlfriends, since most of the "wives" on the show are not currently married to any NBA players. The series' executive producer is Shaunie O'Neal, ex-wife of Shaquille O'Neal. Last season the series averaged about 1.8 million viewers and a 1.0 18-49 rating. Last week it premiered its new season with 2.4 million and a 1.3 demo rating. That could have been due to the story line involving Evelyn Lozada, the ex-girlfriend of former NBA player Antoine Walker who last summer ended a 41-day marriage to onetime NFL player Chad Johnson after he head butted her during an argument. Since reality series are taped months in advance, the episodes now running took place shortly after her divorce. The upshot: This series has always been filled with drama and even though the Lozada-Johnson breakup was big news in the supermarket tabloids when it happened, some folks can't get enough of a replay of celebrity drama.
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