| Today's Top Stories | | #1 | KFC Begins Media Agency Review
| | | The fried-chicken chain is putting media buying and planning for its $220 million ad business up for review. Incumbent media agency WPP and GroupM's MEC, which has handled the account for more than a decade, is not participating in the review. KFC says MEC elected not to defend. KFC also says it is looking for an agency "capable of deploying innovative media strategies while leveraging cost efficiencies for maximizing return on investment."
Why This Matters: This is a very active account that has been running an assortment of different commercials featuring different actors portraying spokesman Colonel Sanders that have been produced by creative agency Wieden + Kennedy. Whoever wins the media account will be pressed to make ad buys in line with KFC's goal to cut expenses.
Two Takes: Ad Age | Adweek
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| | #2 | LinkedIn Launches Conversion Tracking
| | | The professional social network will offer data to advertisers showing how many LinkedIn users took an action based on an ad or piece of sponsored content. Those actions include purchasing a product or signing up for a service after seeing it promoted on the site. The data will include conversion tracking on both desktop and mobile.
Why This Matters: Conversion tracking is common in digital advertising and is being used by other major social networks including Facebook and Google. Adding the feature allows LinkedIn to be more competitive for ad dollars and gives marketers another outlet that helps them better track return on investment for the ads they run.
Two Takes: MediaPost | Adweek
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| | #3 | Target Expands Advertiser Access to Best Shoppers
| | | The retail chain, after quietly testing with its vendors since last year, is opening up a platform in which it offered targeted marketing opportunities for all national advertisers. Under the program, Target will share data about its shoppers that help marketers best target the ones that fit their brand. In Alpha testing, Target has worked with eight vendor partners, including GlaxoSmithKline, before opening it up to all brands. A campaign this spring involving GSK's Flonase resulted in a 40% sales lift for shoppers exposed to the campaign.
Why This Matters: Competitors Walmart and Amazon operate similar programs for their advertisers, so it was imperative that Target get on board with its own. And from a marketer perspective, it makes partnering with Target much more attractive.
A Take: Ad Age |
| #4 Agency Execs Pan Trump Ad Strategy (Media Life)
#5 Trump Begins Data-Driven Cable Buys (Ad Age)
#6 FTC Urged to Probe Instagram Celebrity Endorsements (MediaPost)
#7 Agencies Respond to Diversity Demands (Digiday)
#8 Buyers Pitched at Podcast Upfront (WSJ)
#9 Why Journalists Are Moving to Agencies (Digiday)
#10 Women Feel Misunderstood by Advertisers (Ad Age)
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Percentage of increase in U.S. ad growth for 2016 as estimated in a new report by Dentsu Aegis Network media agency Carat. The estimate is three-tenths of a point higher than the agency forecast in its last outlook in March. At the same time, Carat downgraded its 2017 U.S. ad-growth outlook by two-tenths of a point to 3.8%.
– Reported by MediaPost |
| | Ratings | Clinton-Trump Forum Does 10.8 Million Viewers
By Michael Malone
NBC's Commander-in-Chief Forum, with presidential hopefuls Hillary Clinton and Donald Trump taking questions from Today host Matt Lauer at the Intrepid museum in New York, rated a 1.8 in adults 18-49, per Nielsen's overnights, good for 10.8 million viewers. The forum was simulcast on MSNBC; cable ratings will be included in official-national ratings later Thursday.
NBC did a 1.6/6, ahead of Fox's 1.3/5, CBS' 1.0/4, ABC's 0.8/3 and The CW's 0.4/1. On NBC, America's Got Talent scored a 1.9 from 9-10 p.m., down 10% from last week, and Running Wild With Bear Grylls did a 1.2. The latter posted a 1.0 on Labor Day, its most recent airing.
Fox's MasterChef grew 8% to 1.4 across prime.
CBS had Big Brother at a flat 1.8 before the two-hour American Gothic finale at a flat 0.5.
ABC aired repeated comedies, while The CW had Penn & Teller: Fool Us at 0.4, down a tenth of a point, and Whose Line Is It Anyway at a flat 0.4. For more, click HERE |
| | Fates & Fortunes | • CRAIG WARD was named executive VP, head of design at Deutsch New York. He was most recently creative director and designer at The Words Are Pictures Studio, which he founded five years ago. He has also held designer and art director roles at Grey New York and CHI & Partners. • KEITH LORIZIO has joined programmatic data provider Quantcast as VP of North America sales. He was most recently senior VP at Rubicon and prior to that was chief revenue officer at programmatic ad company Chango before it was acquired by Rubicon last year. He also served as VP of U.S. sales, marketing and operations at Microsoft. |
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Phone: 201-314-0424 | Send Email
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