REGISTER TODAY! In this webinar, you'll learn how broadcast and televiosion networks engage their audience members with smarter, more personalized viewing experiences and targeted on-demand advertising by utilizing advanced data integration, analytical and decision-making capabilities. The research firm IDC conducted interviews in 2015 with executives of global media and entertainment organizations in their latest analytics study to provide a 360-degree view of the consumer.
Moderated by George Winslow, Contributing Editor of B&C, and sponsored by IBM, this webinar presents best practices based on the latest survey results and expert panelists who share actual experiences using analytics to drive profit in the media and entertainment industry. Join us!
MODERATOR
 George Winslow: Contributing Editor, B&C
George Winslow has written about the television, media and technology industries for over 25 years and is currently the contributing editor for technology at Broadcasting & Cable. Prior to that, as a freelance journalist, he was a regular contributor to Multichannel News and other publications. Over the years, he has also edited a number of TV trades, including Multichannel News International and World Screen News and has authored two books.
Join us on September 30, 2015 — 2:00 PM EDT. REGISTER TODAY! | FEATURED SPEAKERS  Dan Vesset: Program Vice President, Business Analytics & Big Data, IDC
Dan Vesset's research and consulting is currently focused on business analytics, business intelligence, and data warehousing software markets. Mr. Vesset is also the co-lead of IDC's Big Data research. He has authored numerous research publications, is a frequent speaker at business analytics conferences and seminars worldwide, contributes to IDC's Business Analytics and Big Data blog, and tweets at @danvesset.
 Anjuli Bedi: Project Manager, USC Annenberg Innovation Lab
Anjuli Bedi specializes in business development and marketing strategy at USC Annenberg, part of USC's Marshall School of Business. She manages numerous big data and analytics projects to enhance audience engagement strategies for media and entertainment companies. Anjuli was also a Content Planning and Strategy Associate at DIRECTV where she developed models for the senior content team when making data driven programming decisions.
 Stacy Nawrocki: Marketing Leader for the Media & Entertainment Industry, IBM Analytics
Stacy Nawrocki has held various management roles in companies of all sizes including her current role at IBM, a video delivery and analytics tech startup now called Qumu, Interwoven, a company acquired by Autonomy and is now part of HP, and Robert Half International. And while her leadership position at IBM keeps her very busy, it's her two young children that really keep her on her toes. Stacy is also an active volunteer and Online Auction Chairman for the Burlingame Community for Education fundraising organization.
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