| Today's Top Stories | | #1 | IAB Head Calls Ad Blocking 'Extortionist Scheme'
| | | Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, says the economy and consumers depend on advertising and ad blocking disrupts the process. "The primary culprit is unethical tech companies seeking to divert ad spending into their own pockets," he says. "Prominent distributors of ad-blocking software are shaking down publishers for payments to circumvent their barriers," he adds, without mentioning any company by name.
Why This Matters: While taking on what he describes as unscrupulous ad tech companies, Rothenberg says the ad industry and media platforms bear responsibilities too. They must make advertising more trustworthy by offering relevant messages rather than offering "flashing, blinking intrusive ads that should be considered grade-school creativity." He says if the industry doesn't change its ways, the cost of advertising will climb inexorably.
A Take: Ad Age
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| | #2 | Apple Mobile Ad Blocking Not Hurting Publishers Yet
| | | In the first week since Apple began allowing ad blocking on its mobile phone, there has not been a massive movement by users to adopt the technology, The Wall Street Journal reports. While some mobile ad-blocking apps made Apple's Top 10 list of paid mobile apps, some major publishers like AOL, Univision, CBS, Business Insider and Evolve Media say they have not seen a noticeable negative impact on their mobile traffic.
Why This Matters: Of course it is early and one week is hardly a huge amount of time to perhaps see a major impact, but Apple says that half of its users have already updated their mobile software making them eligible to download ad blockers. So there is some cause for optimism among publishers and their advertisers.
A Take: WSJ
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| | #3 | Pixalate Ranks Mobile In-App Ad Exchanges Based on Traffic Fraud
| | | The ad fraud protection firm a monthly Mobile Seller Trust Index that lists the Top 10 most trustworthy programmatic mobile in-app ad sellers. Pixalate in December released a similar index for display and mobile advertising but the company's CEO Jalal Nasir says there's more ad fraud happening in mobile than is desktop. The highest ranked exchanges include: Amobee, Rubicon Project, Big Mobile Group, Millennial Media Exchange, OpenX, Airpush, Marketplace, Google AdExchange, Nexage Inc., and InMobi.
Why This Matters: Apps like this can be very useful for marketers and their media buying agencies. Nasir says a Pixalate study found that more than 38% of in-app ad inventory is fraudulent.
Two Takes: Ad Age | MediaPost |
| #4 Campbell Ewald Named Travelocity Creative Agency (MediaPost)
#5 FTC Declines To Investigate Controversial Walmart Ad (Ad Age)
#6 Bloomberg Offers Marketing Analytics Tool (Ad Age)
#7 Another Wave of Agency Reviews Could Begin This Fall (Digiday)
#8 Snickers Mimics Coke With New Packaging (WSJ)
#9 Hearst Moves to Reach Younger Consumers (WSJ)
#10 NBC Developing Drama Based on Cosmopolitan (Variety)
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Percentage of U.S. parent Internet users who are "very concerned" or "somewhat concerned" about their child's time spent using mobile devices for non-educational purposes, according to a survey from science-based mobile game Galxyz. Sites that help with homework or for research, reading books and playing digital games for educational purposes were all deemed okay by 90% or more of parents.
– Reported by eMarketer
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| | MBPT Spotlight | Why Marketers Must Stop Ignoring Black Consumers
By John Consoli
African-American consumers, long ignored by most marketers while they have devoted a growing number of dollars to targeting Hispanics, would do well to start getting more inclusive in their advertising strategies, according to a new Nielsen report.
"African-American consumers are making gains and upending outdated stereotypes on multiple fronts from education to income to social media and civic engagement," the report states, "becoming increasingly affluent, influential and culturally diverse."
The report says from 2000 to 2014, the nation's Black population has grown more than 35% more quickly than the total population and at more than double the 8.2% growth rate of the white population.
While lots of data has focused on the rising growth of Hispanics in the U.S., both in the past decade and projection for the future, this report points out that by 2060 the Black population will increase from 45.7 million to 74.5 million and make up 17.9% of the U.S. population.
How much growth has there been in high-income African-American households? And what TV shows deliver a high volume of African-American viewers? For more, click HERE |
| | Fates & Fortunes | · KRISTEN CAVALLO is leaving her post as president of Mullen Lowe Boston, a position she has held since spring 2014. Prior to ascending to president, Cavallo was chief strategy officer after joining Mullen in 2011. She previously spent 13 years at The Martin Agency, where she rose to senior VP, planning and development.
· CHRIS FERRANTI was promoted to senior VP, U.S. managing director at out-of-home and digital media buying and planning agency Rapport. He succeeds Mike Cooper, who previously oversaw U.S. operations before being promoted to global CEO in July. Prior to Rapport, Ferranti was VP, group director at MediaVest.
· LINDA BOFF was named chief marketing officer at General Electric, succeeding Beth Comstock who earlier this year was promoted to vice chair of GE and CEO of GE Business Innovations. Boff was most recently executive director, global digital marketing for GE and prior to that was global director, marketing communications. Before joining GE in 2003, she was director of marketing communications at Citi.
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| | What They're Watching | BROADCAST RATINGS
'Blindspot' Opens Strong on NBC
NBC's premieres were robust with The Voice debuting up 21% over its spring finale, according to Nielsen overnight numbers. That led into ballyhooed 10 p.m. drama Blindspot, which notched the highest 18-49 number for a regularly scheduled scripted series since the season two premiere of The Blacklist exactly a year ago, according to NBC. NBC won the night with a 3.4/11 in 18-49, ahead of CBS with a 2.3/8, ABC's 1.6/5, Fox's 1.3/4 and CW's 0.4/1. On CBS, The Big Bang Theory came out with a bang at a 22% gain from last year's finale. The series premiere of Life in Pieces premiered after to a respectable 2.7 in the demo, while returnees Scorpion was down 38% from last year's premiere, and NCIS: Los Angeles was off 32% from the previous year's premiere. ABC's Dancing With the Stars came in up 39% from the previous week. On Fox, Minority Report premiered to a 1.1 in the demo, while Gotham returned down 10% from last season's finale. CW's Penn & Teller: Fool Us came in down 20% from the previous week, and Significant Mother was up 33% over last week.
For more, click HERE
CABLE RATINGS
'Fear the Walking Dead' Tops Sunday
AMC's Fear the Walking Dead scared up a 3.3 among adults 18-49 and 6.6 million viewers Sunday. But The Walking Dead spinoff was down three tenths in the demo from the previous week. Adult Swim's Rick & Morty and ESPN's NFL Countdown tied for second in the demo among originals, each scoring a 1.0 18-49 rating. NFL Countdown, however, took more total viewers with 2.1 million to Rick & Morty's 1.8 million.
For more, click HERE
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| Overnight Ratings: Monday, Sept. 21
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| THE BIG BANG THEORY (8) LIFE IN PIECES (8:30) | 4.5 2.7 | 17.8 11.5 | NBC
| THE VOICE
| 3.2
| 11.3
| ABC
| DANCING WITH THE STARS
| 1.8 | 11.3 | | FOX | GOTHAM | 1.6 | 4.5
| | UNIVISION | AMORES CON TRAMPA
| 1.1 | 2.9 | | TELEMUNDO | AVENIDA BRASIL
| 0.6 | 1.3 | | CW | PENN & TELLER: FOOL US
| 0.4 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.8
| 13.0
| CBS
| SCORPION | 2.2 | 11.0 | ABC
| DANCING WITH THE STARS
| 1.8 | 11.9 | FOX
| MINORITY REPORT
| 1.1 | 3.1 | UNIVISION
| LO IMPERDONABLE
| 1.0 | 2.7 | | TELEMUNDO | BAJO EL MISMO CIELO
| 0.9 | 1.7 | | CW | WHOSE LINE IS IT ANYWAY? (R) (9) SIGNIFICANT MOTHER (9:30) | 0.4 0.3 | 1.3 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | BLINDSPOT
| 3.1
| 10.6 | TELEMUNDO
| EL SEÑOR DE LOS CIELOS
| 1.5 | 2.5 | CBS
| NCIS: LOS ANGELES
| 1.2 | 8.0 | ABC
| CASTLE | 1.2 | 7.1 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.7 | 1.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Muppets Return to Primetime
The Muppets are back, leading off the night for ABC (8 p.m.) and into second-season sitcom Fresh Off the Boat (8:30 p.m.). The Muppets is set behind the scenes of Miss Piggy's late night talk show and is filmed in a "mockumentary" style similar to The Office. The fuzzy characters interact with humans, including one network exec who is dating Fozzie bear. The series will be the first appearance of The Muppets in network primetime since Muppets Tonight was canceled by ABC in 1998 after two seasons. Guest stars this season include Michelle Pfeiffer, Reese Witherspoon, Sofia Vergara, Kerry Washington, Jennifer Lawrence and Liam Hemsworth. The upshot: Critic reaction to the show has been mixed. The Muppets' young kid audience is probably not going to be up and watching with parents, so the question is: Will this series appeal to teens or adults? Fresh Off the Boat performed borderline in its first season, averaging a 1.6 18-49 demo rating and 5.4 million viewers. But it doesn't seem like the two are that compatible.
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| • 'Limitless' Enlists in Military Lineup
The freshman drama (10 p.m.), based on the theatrical movie of the same name, premieres following CBS' two most-watched dramas NCIS (8 p.m.) and NCIS: New Orleans (9 p.m.). Limitless is about a man who discovers the brain-boosting power of a mysterious drug NZT and is coerced by the FBI into using his extraordinary abilities to help solve complex cases. There's a side plot involving a U.S. Senator, played by Bradley Cooper, who has a small but recurring role. NCIS, entering its 13th season, opens the night. Last season it averaged a 2.1 18-49 demo rating and 15.5 million viewers. NCIS: New Orleans, premiering its 2nd season, averaged a 2.0 demo rating and 14.8 million viewers last season. The upshot: CBS is giving Limitless plenty of opportunity to succeed with these two lead-ins. But that strategy failed to work last season. Perhaps Limitless will prove to be limitless in its ability to draw viewers, CBS is hoping.
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| • Get Ready to Scream on Fox
Comedy-horror series Scream Queens premieres with a special two-hour presentation (8 p.m.). The storyline is based around the co-eds of Kappa House sorority, whose members begin getting killed off one-by-one. The series is a combination slasher film and black comedy and every girl in the house is considered a suspect, Scream Queens has a notable ensemble cast that includes Jamie Lee Curtis (Halloween), Emma Roberts, Lea Michele, Abigail Breslin, Nick Jonas, Niecy Nash and Oliver Hudson. The upshot: Fox execs are hoping that this series, which is a bit out of the TV mainstream, will fill a need for those looking for something different on television. Ryan Murphy is a co-creator and he has had success with Glee on Fox and American Horror Story on FX. So the creative bloodline is solid.
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Phone: 201-314-0424 | Send Email
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