B&C BREAKING NEWS: Watchwith Set to Place Contextual Ads in Shows

Sept. 23, 2015 Watchwith Set to Place Contextual Ads in Shows At a time when viewers are skipping commercials, ad tech firm Watchwith is gearing up to put ads on screens during shows. Watchwith says it is working with Fox Broadcasting as it uses metadata about the shows to automatically find less-intrusive scenes to use as ad inventory and insert messages that are contextually relevant. Jon Lafayette has the story. More»

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