| Today's Top Stories | | #1 | AutoNation to Give Away $10M to One Customer
| | | The largest U.S. auto dealership chain is launching its biggest and most expensive marketing push ever to mark its 10 millionth car sale — a $20 million national ad campaign that includes a $10 million sweepstakes prize to a single customer, The Wall Street Journal reports. The campaign will include national TV commercials, car giveaways and a chance to win a trip to the Go Pro Grand Prix in California, in addition to the sweepstakes prize which will be awarded in August.
Why This Matters: AutoNation, which has 235 dealerships in 15 states, wants to become a company with major national consumer recognition. Giving away $10 million is a good way to do that.
A Take: WSJ
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| | #2 | Johannes Leonardo to Market PlayStation Vue Streaming TV Service
| | | Sony has selected the agency following a review that began last fall to create a national campaign for its cloud-based TV service, delivered through Sony's PS4 and PS3 consoles, Ad Age reports.
Why This Matters: The service has been available in initial markets like New York, Chicago and Philadelphia since March with some local promotion. But a more intense marketing effort is needed to compete with other streaming services like Hulu, Netflix, CBS All Access and Sling TV, among others.
A Take: Ad Age
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| | #3 | Data to Be Asset for Verizon, AOL Combo
| | | Once the companies combine, Verizon has access to real-time and historical location data through its wireless service and AOL could enhance its consumer attribution capabilities using this data. Meanwhile, AOL owns Mapquest which could bolster Verizon's mobile location data via GPS location data.
Why This Matters: As The New York Times points out, all of this data could deliver the holy grail of digital marketing — targeting the right ad to the right person at the right time.
Two Takes: NYT | Ad Age
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#4 Standard General Acquires RadioShack Name, Customer Data for $26M (Bloomberg)
#5 National CineMedia Touts Movie Ads as Unskippable (Adweek)
#6 Slimfast Name Barker Agency of Record for $50M Account (MediaPost)
#7 Music Streaming Sites Need Mass Audiences to Compete for Ad Dollars (Digiday)
#8 CMO's Guide to Agency Procurement (Ad Age)
#9 Radio Advertising Bureau Cancels Quarterly Revenue Reports (MediaPost)
#10 Amazon Drops Viacom Reality Series (Ad Age)
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Percentage of U.S. consumers who say they listen to digital radio service Pandora, according to data from Edison Research and Triton Digital. That compares to 7% who say they listen to iHeartRadio, 7% who listen to iTunes Radio and 7% who listen to Spotify.
– Reported by eMarketer
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| | MBPT Spotlight | RSNs Enjoyed Successful First Round NBA And NHL Playoff Telecasts
By John Consoli
First round NBA and NHL playoff ratings increased over regular season averages in every regional sports network market except for New Orleans, according to Nielsen data, giving marketers who invested in the playoff telecasts a good bang for their buck.
Under the terms of the NBA and NHL TV rights deals, the national broadcast and cable networks get exclusivity beginning with the second round, so the regional sports nets are permitted to televise games locally during the first round with national coverage blacked out in those markets.
RSNs that showed the greatest percentage increases for first round NBA telecasts compared to their regular season telecasts were Root Houston, which televises the Houston Rocket games, up 109% to a household rating of 3.78, and Comcast SportsNet New England, home of the Boston Celtics, up 101% to a household rating of 4.04.
Which hockey teams scored the biggest ratings increases for the RSNs? And which advertisers cashed in on the higher viewership?
For more, click HERE
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| | Fates & Fortunes | • SUSAN KRAVITZ was named to the newly created position of global head of sales at ad tech company Say Media. She was previously VP, U.S. digital sales at Discovery Communications.
• CHRIS RALEIGH has joined linear TV programming platform placemedia in the newly created position of chief commercial officer. He was most recently senior VP, cable and cross platform sales at The Weather Company, where he managed the national sales team of The Weather Channel and weather.com.
• DENISE WARREN was named president of digital at Tribune Publishing, where she will oversee the digital operations of the company's six East Coast newspapers. She was most recently digital VP at The New York Times until October when she left the company after more than 25 years. At Tribune, she will manage both digital advertising and subscriptions.
• MICHAEL WALL was named global chief operating officer at independent agency Mother. He was previously global CEO of Lowe and Partners, which recently announced its merger with Mullen.
• KEVIN GENTZEL has left his position as head of North America ad sales at Yahoo after less than a year on the job. He had joined Yahoo from The Washington Post where he was chief revenue officer. Yahoo has confirmed his departure but is not commenting further.
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| | What They're Watching | BROADCAST RATINGS
Trio of Finales Lead ABC on Wednesday
ABC led a Wednesday night that was chock full of finales. The Middle was even with last week for its season finale, while The Goldbergs wrapped its second season steady as well. Modern Family was down 7% and Black-ish slipped 5%. Nashville was even with last week to end its season. Fox was in second, but first among total viewers, as American Idol wrapped its penultimate season with its lowest-ever finale rating, which was up a tenth from last week. CBS was third in the demo. Survivor rose 5%, while CSI: Cyber ended its debut season even with last week. NBC finished fourth. Mysteries of Laura was up 11%. Law & Order: SVU improved 25% and Chicago P.D. gained 14%. The CW rounded out the evening. Arrow was even for its third-season finale and Supernatural was up a tenth.
For more, click HERE
CABLE RATINGS
NBA Playoff Doubleheader Nets Win Tuesday
TNT's NBA playoff doubleheader accounted for the top two original cable programs Tuesday, as both matchups netted a 2.3 rating among adults 18-49. The Chicago Bulls-Cleveland Cavaliers game attracted 5.9 million viewers, while 5.5 million watched the Houston Rockets hold off the L.A. Clippers. Discovery's Deadliest Catch reeled in a 1.0 in the demo and 2.7 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, May 13
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | SURVIVOR | 2.2 | 9.4 | | ABC | THE MIDDLE (8)
THE GOLDBERGS (8:30) | 1.7
2.0
| 7.0
6.7
| | FOX | AMERICAN IDOL | 1.4 | 6.9 | | UNIVISION | AMORES CON TRAMPA | 1.1 | 2.8 | | NBC | THE MYSTERIES OF LAURA | 1.0 | 6.1 | | CW | ARROW | 1.0 | 2.8 | | TELEMUNDO | AVENIDA BRASIL | 0.6 | 1.6 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | MODERN FAMILY (9)
BLACK-ISH (9:30) | 2.7
2.1 | 8.1
6.2 | | FOX | AMERICAN IDOL | 1.8 | 8.5 | | NBC | LAW & ORDER: SVU | 1.5 | 6.8 | | CBS | CSI: CYBER | 1.2 | 6.9 | | UNIVISION | HASTA EL FIN DEL MUNDO | 1.2 | 3.3 | | CW | SUPERNATURAL | 0.8 | 2.1 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | CHICAGO P.D. | 1.6 | 6.8 | | ABC | NASHVILLE | 1.3 | 4.7 | | CBS | CSI: CYBER | 1.2 | 6.7 | | UNIVISION | QUE TE PERDONE DIOS | 1.0 | 2.7 | | TELEMUNDO | LIGA MX: PACHUCA VS AMERICA | 0.6 | 1.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Wayward Pines' Joins Fox Lineup
The 10-episode drama based on the novel Pines by Blake Crouch and brought to the screen by executive producer M. Night Shyamalan premieres at 8 p.m. It stars Matt Dillon as Secret Service agent Ethan Burke who visits a seemingly perfect rural Idaho community in search of two missing federal agents. Naturally, there is more than meets the eye going on in the town and Burke winds up in a suspicious crash. The upshot: Fox entertainment brass has to be hoping that this series begins to turn around its primetime programming fortunes. The show also features Terrence Howard. Fans who watched him in the Fox hit Empire this season might tune in to Wayward Pines as well. On the downside: If this series was so good, why didn't Fox put it on its regular season schedule rather than waiting for summer?
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| • Shonda Shows End Their Seasons
Shonda Rhimes-created dramas Grey's Anatomy (8 p.m.) and Scandal (9 p.m.) end their 11th and fourth seasons, respectively, on ABC. Despite moving to a more competitive time period, Grey's averaged a solid 2.3 18-49 demo rating, ranking it fourth among all broadcast primetime dramas. A year ago it did a 2.7 demo rating. Scandal was up in both the demo and in viewers this season in its new 9 p.m. time period. Scandal averaged a 2.9 in the 18-49 demo, ranking it second among all broadcast dramas. Last season Scandal averaged a 2.8 in the demo. The upshot: Both series have been renewed for next season
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| • CW's Vampires and a Queen Will Return
The Vampire Diaries (8 p.m.) and Reign (9 p.m.) conclude their seasons but both got early renewals from the network in January and will be back for another season. The Vampire Diaries was once The CW's most-watched series but it will end its sixth season having averaged a 0.7 and just 1.4 million viewers, down from 0.8 and 1.9 million viewers last season. Reign, which offers up a story about the evolution of a young Mary Stuart into a Queen, averaged a 0.4 in the demo in its second season and just 1.1 million viewers per episode. That compares to a 0.4 and 1.4 million viewers in its freshman season. The upshot: Both these female-skewing series have faced considerable competition on Thursday night this season from The Big Bang Theory on CBS and Grey's Anatomy and Scandal on ABC. The CW decided to bring both back for next season rather than taking a chance with new, untested dramas.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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